PRIVACY POLICY-PURPLE BANANAS, LLC

Purple Bananas, LLC (hereinafter referred to as “PB”, “we”, or “us”) respects the privacy of its users, both parents and children (hereinafter referred to as “you” or “user”).

We believe that it is important for you to make informed decisions regarding the use of our applications based on your understanding of what information we collect through the use of our applications, what we do with such information, how we process it, with whom do we share it, as well as your rights and choices regarding your information processed by us. Therefore, we have provided this privacy policy (hereinafter referred to as “Privacy Policy”) which further describes our privacy practices while you use our applications.  

This Privacy Policy is part of and incorporated by reference into the End User License Agreement governing the use of all PB Applications (hereinafter referred to as “Application”).

We recommend that you read this Privacy Policy in full to ensure you are fully informed. 

I.  TYPES OF INFORMATION WE COLLECT

We may collect different categories of information from you, either personal or non-personal information, as defined below and depending on the nature of your interaction with the Application, all as detailed below.

Non-personal information is information that may be made available or gathered through your use of the Application and may include your aggregated usage information and technical information transmitted by your device, including certain software and hardware information such as: device brand, screen size, type of operating system, type of device, language preference, the time and date you access our Application, your actions within our Application (e.g., registration, pages viewed, etc.), the URLs from which you were directed to our Application, search queries within our Application, etc., and approximate geo-location (country). To clarify, based on this type of information we are not aware of your identity.

Personal information is individually identifiable information, namely information that identifies an individual or with reasonable effort identifies an individual. Personal information includes information voluntarily provided by you as well as certain identifiers, such as internet protocol (IP) address.

You are not required by law to provide us with certain personal information. You can always refuse to provide certain personal information, however you acknowledge that such refusal may prevent you from engaging in certain activities within the Application.

In the event we combine personal information with non-personal information, the combined information will be treated as personal information for as long as it remains combined.

The table below details the information we collect, why and how we use it: 

Type Of Information	How We Use It
To use the application and related activities, you as a parent will be required to sign up for a subscription through your app store account.	We will use this information for the purpose of performing our contract with the parent, and provide access to requested activities within the Application.
To create the child(s) profile you as a parent will be requested to provide a nickname for the child	The nickname is to make the experience more personal.
If you contact us for support or other inquiries or if you leave a comment through any means of communication available you will be required to provide us with a valid email address and you may provide us with your name.	We will use this information solely for the purpose of responding to your inquiries directly on a one-time basis and providing you with the support you have requested.
You will be asked to provide us with a valid email address and subscribe to email notifications. You can unsubscribe at any time by contacting customer support at support@purplebananas.com.	We will use the email address in order to send the information related to our Application and to keep you up to date regarding new products, related news, updates, etc.
If you decide to register through Google, Apple or Amazon, we may also collect personal information that is already associated with your Integrated Service account. You may also have the option of sharing additional information with PB through Google, Apple, or Amazon. If you choose to provide such information, during registration or otherwise, PB will treat the information as personal information and will use it in accordance with this Privacy Policy.	We will use this information to personalize your experience while using the Application and to operate, maintain, enhance and provide all features of our Application.
Identifiers	We collect, use and share identifiers solely for the purpose of providing support for the internal operations and/or in compliance with COPPA regulations.
Approximate GEO location data.	We will use this information solely to determine the user’s country to provide applicable content.
Prior to the Application installation process, you will be requested to provide access permission to your device’s camera, storage, phone use and microphone use.	Access is required to use certain features of the Application such as to enable the child to use the microphone through the Application and to use voice detection feature. WE WILL NOT SAVE NOR COLLECT ANY VOICE RECORDS STORED ON THE DEVICE. [ART1]
Prior to the Application installation process, you will be requested to provide permission to access the list of applications installed on your device.	We will use this information solely for the purpose of recommending content you do not already have.
Payment details – the use of some features of our Application will require payment.	We do not collect your payment details. Please note that payments for subscriptions are subject to the payment terms and conditions of the third party payment processor or mobile platform from which you make your purchase. PB does not control or manage the payment process. Please review the relevant terms and conditions of the applicable third party payment processor or platform provider before signing up for any subscriptions as they will collect, use and process your information, including payment information, in accordance with their privacy policies.
We also collect certain technical non-personal information that relates to your use of the Application, the amount of time you spent viewing certain portions of the Application, etc.	We use this technical non-personal information for the purpose of: (i) our legitimate interests of operating, providing, maintaining, protecting, managing, customizing and improving our Application and the way in which we offer them; (ii) enhancing the experience with the Application; (iii)  our legitimate interests of auditing and tracking usage statistics and traffic flow, and detecting fraud security or technical issues in connection with the Application; (iv) perform research, for analytical and statistical purposes, to improve our Application.

In case we need to collect additional personal information other than the personal information mentioned above, we will send a parent an applicable request and obtain consent prior to the collection, if required under applicable law.

We may use data in an aggregated, non-specific format for analytical purposes. This information is anonymous and will not be linked to any personal information. We may share such statistical information with our partners, without restrictions.

II.  HOW WE COLLECT INFORMATION

Depending on the nature of your interaction with the Application, we may collect information as follows: (i) automatically – PB collects information automatically transmitted from the device; (ii) provided by you voluntarily – meaning, if and when you choose to provide us with information such as through a registration process, contact us communications, etc.

III.  DISCLOSURE OF INFORMATION

WE DO NOT DISCLOSE, SHARE, SELL, RENT OR OTHERWISE DISTRIBUTE ANY OF YOUR OR YOUR’S CHILD PERSONAL INFORMATION WITH OR TO ANY INDEPENDENT THIRD PARTIES, unless as specified herein:

(a)  Authorized Disclosures – we may disclose personal information to third parties when you consent to a particular disclosure. Please note that once we share your information with another third party, that information becomes subject to the other third party’s privacy practices.

(b) Business Transfers – we may transfer our databases containing personal information if we sell our business or any part of it. In that event, our affiliated companies or acquiring companies will assume the rights and obligations as described in this Privacy Policy.

(c)  Law Enforcement related disclosure – we may be required to share information (including personal information) collected if the information is required by law to prevent, investigate, or take action regarding illegal activities, situations involving potential threats to physical safety, rights, property or of any person, suspected fraud and violations of our terms and agreements and in response to legal process, court orders, subpoenas, or to establish or exercise our legal rights.

(d)  Business Partners, Service Providers, Affiliates, and Subcontractors – we may disclose information (including personal information) to our trusted affiliates, personnel, licensors, contractors, service providers, subcontractors and business partners who may use such information to help us provide you with the Application and related features. We authorize these third-party service providers to use personal information only for the purpose of providing the specific services.

(e)  Identifiers – we may share identifiers for the purpose of operating our business and providing the Application, meaning to detect fraud, security or technical issues in connection with the Application.

IV.  DATA RETENTION

We retain this collected information as long as it remains necessary for the purposes set forth above, all in accordance with applicable laws, or until individuals express a preference to opt-out or delete their personal information. We may, at our sole discretion, delete or amend information from our systems, without notice, once we deem it is no longer needed for such purposes.

V.  SURVEYS AND CONTESTS

From time to time we may conduct an e-mail survey or an online contest and collect classical personal information, demographic information, usage information and other materials that you voluntarily submit to us for the purposes of internal analysis, marketing and brand development. Participating in a survey or an online contest is completely voluntary. We will use the information to make our services more appealing to users. Collected information gathered via surveys shall be anonymized and aggregated. We may use your information gathered via contests for the purposes of performing the contest and to contact you as per such contest’s terms and conditions.

VI.  PROTECTION OF PERSONAL INFORMATION

We have implemented reasonable security measures to protect the confidentiality, security and integrity of the collected information, and to prevent unauthorized access and the use of information contrary to this Privacy Policy. Although we use commercially reasonable efforts to assure that your information remains secure when maintained by us, please be aware that no security measures are perfect or impenetrable.

VII.  THIRD PARTY SITES AND SERVICES

This Privacy Policy applies solely to the information collected by PB through the Application and does not apply to any other websites, applications or services.

Portions of the Application may involve linking to or using third party services such as various icons, shortcuts, applications or other means of access. Though we make best efforts to review such services and ensure their suitability for children, we have no control over third party services and all use of such services is at your own risk.

We cannot accept responsibility for the privacy practices of any such third party services  and we are not responsible for content made available by them. PB does not endorse any third party services and we urge you to exercise caution in using them and to review their privacy practices.

VIII.  CALIFORNIA RESIDENTS

If you are a California resident you may be entitled to receive the specific pieces of personal information we hold, to receive a copy of your electronic Personal Information in a readily-usable format, to receive information regarding the categories of Personal Information we collected, and to request that we delete the Personal Information that we have collected from you.  Please note that, under certain circumstances, we have the right to impose a small fee for access and disclosure of your personal information where permitted under applicable law, which will be communicated to you.

Certain information may be exempt from such requests under California law.  For example, we may retain certain information for legal compliance and to secure our Services.

PB does not “sell” personal information within the meaning of the CCPA. Nevertheless, PB will honor any “opt-out of sale” requests we may receive from our users, and accordingly take reasonable measures to prevent any further downstream sales. PB does share personal information as described in this Privacy Policy.

If you are a California resident seeking to exercise your CCPA rights, please email us at support@purplebananas.com.

IX.  ACCOUNT CANCELLATION, REACTIVATION, DELETION

At any time, you may cancel your Account through Apple, Google, Amazon.  For both Basic and Pro accounts, if the account remains inactive for 12 months, we will delete all PI in our active databases associated with the account, unless otherwise stated in this Privacy Policy.  The 12 months is provided so that you have the ability, following cancellation of an account or inactivity, to reactivate your Account and potentially recover previous information and resume where you left off. However, we provide no guarantee, and shall have no liability or obligation to ensure that all Account Information and Services-related progress will be available or accessible or all learning or personalization features will be able to be recovered or resumed. If a User requests that PI be deleted prior to the end of the 12-month period of inactivity, we will take commercially reasonable steps to satisfy that request; provided, however, that if the User is a California resident the provisions as outlined in Section VIII shall be followed.

Upon Account cancellation, de-identified user information may nonetheless persist internally in our archive files or similar databases, and may still be used, on a de-identified basis, for our internal support, administrative, and record-keeping purposes including, but not limited to, allowing us to improve the Services and other services we provide through research, evaluation, and analytics as permissible by applicable law.

Please note that following a request to delete information or your account, information including PI may remain in backup or archive records, and we may retain certain data if required by law, relevant to preventing fraud or future abuse, or for legitimate business purposes, such as account recovery and customer support, and all subject to our internal records retention periods. All retained data will continue to be subject to the Privacy Policy in effect at that time and applicable law.

X.  QUESTIONS OR COMPLAINTS

You can direct any questions or complaints about the use or disclosure of your personal information to us at support@purplebananas.com. We will investigate and attempt to resolve any complaints or disputes regarding the use or disclosure of personal information within 45 days of receiving your complaint.

XI.  CHANGES TO THIS PRIVACY POLICY

This policy may change from time to time and we will post the amended terms and notify you by email in the event of substantial changes. Amended terms will take effect immediately for new users, and 10 days after they are posted for existing users. You should review the Privacy Policy periodically to remain informed of any changes. You agree to accept posting of a revised Privacy Policy as actual notice to you. Your continued use of the Application following any changes to this Privacy Policy have been posted as of the “Last Updated” date below (or, if applicable, notified) signifies your acceptance of those changes. If you do not agree to the revised Privacy Policy, please refrain from using our Application and contact us by sending an email to support@purplebananas.com .

XII.  CONTACT US

If you have any comments or questions about our Privacy Policy, please contact us at support@purplebananas.com.

PURPLE BANANAS, LLC LAST UPDATE AUGUST 2021